Digital Marketing
Marketing Analytics Dashboard
A real-time dashboard unifying Google Ads, Meta and SEO data so the team can track ROI and optimise spend in one place.
IndustryProfessional Services
ServicesDigital Marketing, Analytics, Web App
PlatformGA4, Google Ads, Meta, Looker Studio
Timeline6 weeks
The challenge
What needed solving
The marketing team was pulling numbers from five different tools into spreadsheets every week. Reporting was slow, inconsistent, and it was hard to see which campaigns actually drove revenue.
Our solution
How we approached it
We set up clean conversion tracking, connected every ad and analytics platform, and built a live dashboard with clear KPIs. Alongside it we restructured campaigns and introduced a weekly optimisation routine.
The outcome
Results that matter.
One source of truth for all channels
Budget shifted to best-performing campaigns
Reporting time cut from hours to minutes
Tech stack
Tools & technologies used.
The platforms and tools we used to design, build and launch this project.
Google Analytics 4Google AdsMeta AdsSearch ConsoleLooker StudioTag Manager
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