Branding & Design
Brand Identity & Design System
A complete brand refresh — logo, typography, iconography and a reusable design system for web and print.
IndustryCreative & Lifestyle
ServicesBrand Strategy, Visual Identity, Design System
PlatformFigma, Adobe Creative Suite
Timeline8 weeks
The challenge
What needed solving
The business had outgrown its original look. Its logo, colours and marketing materials were inconsistent across channels, which made the brand feel dated and harder to trust.
Our solution
How we approached it
Through discovery workshops we defined a clear positioning and personality, then crafted a new logo, colour palette, typography and icon set. Everything was documented in brand guidelines and a Figma design system for the team to reuse.
The outcome
Results that matter.
A distinctive, modern identity
Reusable components for every channel
Consistent brand across web and print
Tech stack
Tools & technologies used.
The platforms and tools we used to design, build and launch this project.
FigmaIllustratorPhotoshopInDesignBrand Guidelines
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